Keynote speakers

Jurriaan van Rijswijk

Transformation is global. We shift towards a purpose economy.

Jurriaan van Rijswijk is founder and chairman of the Games for Health Europe Foundation. He is an entrepreneur and serious game designer for 22 years and won the ICT Personality of the Year Award in the Netherlands. He develops game strategies and designs behaviour change interventions using clinically and scientifically-validated games – for which he has also won various awards. Games for Health Europe Foundation is the worldwide co-creation network for research, development and implementation of games within the health ecosystem.

Transformation is global. We shift towards a purpose economy. The central theme for the economies will be about the impact it has on peoples’ lives instead on how profitable they are. Since a mayor component of our economies is about lifestyle interventions what better instrument for behaviour change can we use than games? People are intrinsically motivated for it and games do change behaviour. Jurriaan shares the vision of using games in all sectors with proven cases, research and benchmarks.